Creative Direction
Our strength lies in providing leadership not only to the design team but also collaborating across with management. The balance between wants and needs often comes down to listening and interpretation. Not only identifying the right audiences and the proper form of design needed but management of all the individual pieces to form a strong and cohesive message is what allows projects to be embraced. Through strategic and constructive processes with a focus on improving efficiencies, we deliver engaging designs that will strengthen brands and influence audiences for years to come.
Human factors (ergonomics and antropometrics) provide flexibility to a design’s form and function. Analyzing special relationships and population trends will further influence a design’s success of catering to the vast majority of the population.
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Graphic design tells its stories through imagery, color, and layout. Some graphics provide pertinent information, yet others are used to spark feelings. No matter what the intent, the overall goal remains the same - to make a connection with the audience to create a memorable experience.
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Web sites are the best way to connect with people throughout the world. Because of their flexibility, they have become one of the most influential ways to pass along information. A website is a powerful tool, but must be well organized and well designed to effectively capture an audience.
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From the simple logo at the local doughnut shop to the complex pages of a corporate signage manual, branding incorporates a wide range of information. However the objective remains the same, to reflect and encompass the goals, personality, and character of its subject.
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Packaging can be a very influential communication tool. The look, feel, and touch of a package help the product stand out on a shelf while, brand recognition, lifestyle choices and perceived value create emotional bonds. Through these properties and values packages form a connection with consumers.
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Through each of our 5 senses, we create experiences. Some of these may be visual experiences influenced by light and shadow while others are physical experiences, such as the comfort of a piece of furniture. Each experience helps form memories, which influence and enhance our everyday lives.
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Design Consulting Capabilities
Conceptual ideation & visualization / CAD development & prototyping / product trending / competitive benchmarking / use case scenario development / brand strategy / front end UI wireframing / information architecture / planning & scoping / protocol development / usability testing / contextual interviews
